Unilumin—— Disruptive Innovations and Focuse On Segmentation Market

Unilumin—— Disruptive Innovations and Focuse On Segmentation Market

In 2004, Unilumin broke into China LED industry with unconventional technical route. Since established, the company has insisted on innovating development train and gradual introduced competitive products including Upad series ultra - light and ultra - thin rental LED display, UFix series fixed advertising LED display, USphere series creative spherical-shaped LED display, UTV series small pitch LED display and UMesh series light transmission LED display. In 2011, with 7 years development, Unilumin was successfully listed on GEM which deeply impressed on Chinese LED industry again. The "secret weapon" of Unilumin is technological innovation.

Mr. Wu Meng LED Display Marketing Director of Unilumin

Disruptive Innovations, Strict Quality Control

Looking back, China LED display industry has been developed from the limited situation of introducing foreign technology with cedeing market to “Made in China” enjoys a high reputation both at home and abroad. The achievement is inseparable from China enterprises’ efforts on continuous innovation. The achievements of Unilumin on innovative application are for all to see which also laid a solid market position for the company.

Mr Wu Meng, the LED display marketing director of Unilumin, pointed out to adapt to the market development, the enterprise must be constantly improving the ability of innovative research and development. Unilumin always attaches great importance to developing new products and technology.

Unilumin believes that good quality means best reputation. According to the introduction of Mr. Wu Meng, there are three gates of the company to guarantee the products quality. The first is technical support. Unilumin has an experienced R&D team with more than 130 qualified staff and technic. Unilumin is based on technology innovation and continuously to develop new products. The company also employs industrial experts as technical advisers. Solid technical strength makes Unilumin hold the sate lead in the same trade. The second is excellent technique and advanced production lines. The third is perfect after-service network. At present, Unilumin has established more 100 radiation of sale network with services covering the whole country.

Focuse On Segmentation Market Unilumin UMesh LED Display Exported to Overseas

Thanks to the rapid development of the LED display technology, the fall in prices of LED components and more and more mature experience in producing, the prices of LED display has been obviously decreased in recent years. Under the condition of intensifying market competition, facing the market of product homogeneity, how to grasp the trend of the market and satisfy the demands of the market are the questions pondered by each enterprise. The answer from Unilumin is focusing on segmentation market.

Till now, Unilumin has taken the leap onto segmentation including rental, small pitch and new products market.

Take mesh LED display for example, Unilumin UMesh series LED display is launched targeting on LED display application of market segmentation. It has features of front/rear maintenance, ultra-thin & ultra-light hollow out design, high light transmittance and good wind resistance. It can reduce the bending force on steel frames so as to lower the strength standards for steel frames the and save cost. With the above features, it is hope that the mesh LED display will replace traditional display, printing and   tri-vision display. The typical Umesh25 LED mesh display is designed with 40% transparency rate which can satisfies the air and light through requirements. Further more with high IP grade, this series product adapts to be used under outdoor bad conditions.

Unilumin is continuously making right strategic distribution in thesegmentation market of LED display. Mr. Wu Meng said for LED rental display market, Unilumin has developed UTile and UPad series LED displays. The standard products can greatly reduce the production cost. With favourable and  competitive price, these two series products rapidly occupied low-and-middle rental market.

With rich experience on indoor LED display application and powerful technical strength, Unilumin launched UTV series LED display. Depends on excellent performance, the small pitch UTV2.5 has become the representative product of HD small pitch LED display. Compared with traditional DLP, LCD and projection display, UTV, the new indoor display, has many unique advantages, such as perfect seamless appearance, low brightness while high gray level and high refresh rate with 6400HZ etc. This new products will bring new opportunities for indoor LED display market. As estimated, there will be over 30% growth for the existing indoor LED display market.

The Industry Shuffle Will Continue

Recently, many LED display enterprises closed down due to serious cash - flow problems. Mr. W Meng said actually there are 50 to 60 LED enterprises company nearly collapsed in Shenzhen city every year.

At the same there are many new enterprises entering into LED field every year. However due to product homogeneity and technical similarity, most SMEs has no core competitiveness. Mr. Wu Meng said these small size enterprises will be be driven out of the market sooner or later. Moreover, the shuffle will be continue. Large scale manufactures will get more and more LED display orders. In the future, China's LED industry will create a situation that large-scale enterprises dominate the market.

At the end of the interview, Mr. Wu Meng expressed for the future development planning, Unilumin will focus on imprvoing occupation probabilitys of segmentation market。 Increase investment on technology reformation, research and development and insist on building First Brand in Channel to seek long-term and sustainable development.